Real estate company based in Monterrey, Mexico. Driven by the concept of patrimony planning, we created an icon1 that emphasizes a lemon on a tree. Also a thriving person as a metaphor for growing your patrimony2.
A selection of vivid colors and a combination of types to represent the brand’s soul are the core elements in the identity. For the website3, we keep the consistency of the identity with a sober look, super clean to give the viewer a mild experience while navigating the site.