Located in the heart of San Pedro Garza Garcia, Mexico, we created Newman's from scratch. A restaurant-bar where whisky is the project's leading character. Our task was to develop a brand where the Whisky’s Tradition1 and expensive taste is reflected. The brand starts with a series of Three Main Logotypes2, coupled with a strong identity with condensed serif typefaces, and a range of colors that include olive green and red accents. We included items such as black and white pictures in the stationary to emphazise the tradition and modernity of masculinity.